It is not good enough to ask people |
It is not good enough to make some brainstorming |
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| We believe in challenging and observing people. We believe in digging deep beyond all obvious and rational statements. We believe in being out there in real life searching for the breakthrough insights. | We believe that the best idea is born in the shower, at a boring meeting or elsewhere one can contemplate. We believe in exposing fast mock-ups, prototypes and pilots for real customers. It is not about PowerPoint. |
