Mats Persson |
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| Mats is the founder and CEO at The Core Company. He was the first one on stage back in 1995 after having spent 10 years in various international marketing positions at SCA. Mats has an MBA from San Jose State University. Having spent the first seven years in his career in market research, Mats is still our expert at the analytical side of customer insight. | Fascinated by psychological models of customer needs and brand personalities, a key area of interest for Mats is archetypal branding. Making client’s brands grow is the key motivation for all of us. Unlocking a brand’s potential by uncover its true archetypal personality is Mats specialty.
mats.persson@thecorecompany.se |
